OI

Anti-frizz, nourishing hair butter

Instant ultra-shine and softening treatment

A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.

Ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care, the soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied, with a strong cosmetic effect that can be felt from the very first use.

Each wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.

Hair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.

Softening Conditioner

Experience perfectly soft, radiant hair with this silky conditioning cream, formulated with roucou oil, prized for its high antioxidant content and protective benefits. This gentle formula deeply hydrates, boosts softness, and adds a healthy, natural shine—making it your ideal everyday haircare essential. Designed for all hair types, it’s especially beneficial for those with dry, damaged, frizzy, or color-treated hair. It helps to nourish hair for a full-bodied effect, while making it easier to detangle, smoother to the touch, and visibly more vibrant. The creamy, velvety texture allows for easy application, gliding through the hair delivering moisture and softness all along the strands up to the to ends. The long-lasting scent that lingers beautifully on the hair, will create a sensorial, spa-like moment with every use.

ABOUT THE PRODUCT

With a rich but light consistency, the award-winning OI Conditioner is the ideal nourishing conditioner for all hair types. Our softening conditioner moisturizes and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.

Anti frizz oil for dry hair

Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.

Hair Softening Shampoo

A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.

Ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care, the soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied, with a strong cosmetic effect that can be felt from the very first use.

Each wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.

Hair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.

The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.

Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturizing provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 232°C. Ideal for fine to medium hair will also provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.

ABOUT THE PRODUCT Lightweight with a detangling and moisturizing effect, the OI All In One Milk is a hydrating hair milk with multi-functional properties. This leave-in spray softens the hair and helps manage frizz.

Our hair milk can be sprayed onto towel-dried hair or vaporized onto the hands, then distributed throughout the hair for long lasting hydration and a shiny finish.